Subliminal methods are being studied in therapeutic settings as potential aids for behaviour change, such as quitting smoking, losing weight, and reducing stress.

We will touch briefly on each of these subliminal techniques, but first we will discuss the one study most often cited by proponents of these beliefs as “proof” of the effectiveness of subliminal …

I think that subliminal messaging has minimal effects on individuals, but it is enough to continue enforcing the laws created by the FCC and FTC. In the modern age of media and technology, …

r the intervention of different subliminal messages. A study from Froufe & Schwartz aims specifi- cally towards subliminal messages that claim to improve self-esteem

stimuli refer to that which is presented below the threshold of conscious awareness. They identified four subliminal types: sub-threshold stimuli (presented at levels too weak to be …

DEL HAWKINS* This article reviews and clarifies the main concepts associated with subliminal research and develops and tests a theoretical explanation of the effects of sub- liminal …

The results of this review revealed that subliminal techniques improve all those aspects that assure metacognitive improvements in terms of self- & emotional regulation, higher mental …