Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides ...

Yeah, you heard me, the new powder is w-a-t-e-r-p-r-o-o-f. Everyone's clicking on... Casual. You know what this means? We no longer have to worry about sweating off our foundation throughout ...

From primers to setting powders, these products will help your makeup last all day (or night) long, no matter the weather. By Alexa Vazquez Nov 07, 2025 10:01 PMTags Silky to the touch, this ...

Setting your makeup starts at the very beginning of your makeup routine, not just with the finishing products. “Sweat and oil can definitely affect your makeup longevity but only if you’re not ...

Summer is now but a distant memory, and as we begin to get cosy and ready for autumn, we’re going to need a few extra tips and tricks to help keep our makeup protected from the elements. From ...

You know the feeling when you use a product for the very first time, and you realize within seconds that you're absolutely in love with it? That's how I felt the first time I tested the brand new ...