At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Roblox shares held steady as investors digest a Super League acquisition tied to Roblox marketing and Roblox's new age-check requirement for chat access.

Players under 9 years old will have chat turned off by default unless a parent approves its use after age verification.

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Roblox ( RBLX) will now require all users in the U.S. to verify their age to access chat, a measure to address complaints ...

Once users complete an age check, they can access age-based chat, which means they can only communicate with others in a ...

According to the platform, millions have already completed voluntary age checks since the feature launched. In regions where ...

LEARN THE VICTIM’S IDENTITY FROM THE CORONER. NEW AT 5:00, SOUTH CAROLINA ATTORNEY GENERAL ALAN WILSON IS INVESTIGATING A POPULAR GAMING SITE FOR CHILDREN AND TEENS. WILSON SAYS ROBLOX UNFAIR METHODS ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...