“Several children’s clothes, skincare, toys and other related brands team up with kidfluencers to increase their visibility and reach in a blithe, fervent and spunky manner,” says Delhi-based Kanika ...

Observational research is core to drug development, helping researchers understand the natural history of diseases and the real-world impact of treatments on patients. Observational studies frequently ...

The pharmaceutical industry is facing growing pressure to make drug development more patient-focused. Traditionally, most observational research has been derived from clinical and payer data, but has ...