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Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

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Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...

WTF?! Public restrooms in parts of China are testing new dispensers that release toilet paper only after users scan a QR code and watch an online advertisement, a system that has drawn widespread ...