Three Star Wars sets — the Emperor's Throne Room Duel, Luke's X-Wing, and Darth Vader's TIE Fighter — are available for ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO introduced a new plastic brick set last week, in honor of the 1975 blockbuster movie "JAWS," which features several main characters, the Orca boat, and the movie’s antagonist — a great white ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...