Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

A/B testing is a powerful way to improve the performance of your email campaigns. By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...