Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university says the new red and white Double T logo is more modern and will help take ...

LUBBOCK, Texas (News Release from Texas Tech Athletics) - Texas Tech Athletics introduced Tuesday a new suite of athletics-specific marks, including a modernized Double T logo that will adorn all ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of the 2026-27 year. Gone is the beveling in the school's primary design, with ...