Shopify Inc. SHOP-T -1.89% has partnered with Google and Microsoft to help shoppers find and buy its merchants’ products more ...

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On Sunday, the company announced a new protocol that would enable AI-native shopping on Google Search and the Gemini app.

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Shopping across Google's platforms will soon roll out supported by the "Universal Commerce Protocol" standard, allowing Shopify merchants to sell directly in AI Mode in Google Search and the Gemini ...

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