Steve Starobinsky was tasked in March with refining Pudgy’s approach to consumer packaged goods, given decades of experience ...

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

As license plate cameras multiply, questions grow over who owns them and how data is used. Though HOAs love them.

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

From a compulsive liar who became a folk hero to a luxury launch that advertised rocks instead of cars, these campaigns now seem almost unbelievable. Yet each one captured a specific anxiety or ...