Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Artificial brains, humanoid robots and ‘assistants’ are misleading myths – and they directly affect how we use AI.

The most powerful story you will ever tell is the one you tell about yourself. It shapes your identity, your motivation, your ...

In December 2014, a group of health activists from around the world staged a mock carnival outside a hospital in Barcelona, Spain, to protest the inflated price of Sovaldi, a then-new drug for ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

The Strategic Brand Narrative is a tool for creating and attracting people to your community. This narrative is ultimately distributed through social media, digital and other communications. Brands ...