I’ve spent decades in the business world, from sports management to entrepreneurship, and one truth has become crystal clear to me: no matter what you do, some people will love you and some will hate ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). In today’s fast-moving digital world, controlling your company’s message isn’t just a nice-to-have—it’s essential for ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Ace Hardware’s Chief Marketing Officer Kim Lefko knows her directive: keep the message consistent. “Something that we often say is consistency is our superpower in marketing messaging,” Lefko said at ...