Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
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Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set -- And I'm Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
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LEGO Reveals LEGO Smart Play at CES

At CES, LEGO revealed Smart Play, a new tech infused way to play with LEGO. The systems is powered by LEGO Smart Brick, a new type of brick that features a microchip smaller than a stud on the brick.