At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...
I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...
Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...
Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.
Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?
Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...