During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

The Lego Group, Disney Consumer Products and Lucasfilm joined forces for a live Star Wars video game played on the outside of ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Lego Star Wars SMART Play: Darth Vader’s TIE Fighter: This set contains 473 pieces to build the TIE Fighter, an outpost, and ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

LEGO has revealed its latest collectible, the LEGO Art Vincent van Gogh – Sunflowers set, created in collaboration with the Van Gogh Museum in Amsterdam. This 2,615-piece set brings the Dutch artist’s ...