Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

With Amazon’s enticing discount, now is definitely the time to snap up the LEGO Classic Creative Brick Box for an excellent ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

Smart Bricks, Smart Tags, which are flat LEGO pieces that tell Smart Bricks how to behave (for example, lighting up or making ...

Clear off some space as more sets from LEGO are on the way including a new LEGO Art Japanese Cherry Blossom Landscape ...

AI strategist Jules Love says agencies must rethink training, culture, and pricing to help creative teams thrive, not just ...

To qualify, products had to be official CES 2026 exhibitors and stand out by introducing a meaningful new idea, solving a ...

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Feedback is delighted to discover the work of functional morphologist Nicole Ackermans, who has been watching a lengthy ...

The festive glow has faded, leaving behind a mountain of new plastic, plush, and electronic wonders. Your living room, once a ...