LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...