Search Engine Land

How Bayesian testing lets Google measure incrementality with $5,000

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...
Nature

Forensic Evaluation, Inference and Statistics

Forensic evaluation relies on rigorous quantitative techniques to assess the probative value of diverse forms of evidence. Modern forensic science increasingly integrates statistical ...
JSTOR Daily

Journal of the American Statistical Association

This title is part of a longer publication history. The full run of this journal will be searched. TITLE HISTORY A title history is the publication history of a journal and includes a listing of the ...
JSTOR Daily

Journal of the Royal Statistical Society. Series B (Statistical Methodology)

This title is part of a longer publication history. The full run of this journal will be searched. TITLE HISTORY A title history is the publication history of a journal and includes a listing of the ...
Investopedia

Nonparametric Statistics Explained: Types, Uses, and Examples

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Timothy Li is a consultant, accountant ...