In 2025, organizations rely heavily on people analytics, HR analytics, HR data analytics, workforce analytics, talent analytics, and HR metrics and analytics to understand their employees and make ...
The ongoing development of AI tools is having a profound impact on e-commerce. Consumers are increasingly using generative AI tools like ChatGPT to search for, select, and even purchase products, a ...
A billion-pound money-laundering network operating across 28 towns and cities in the UK has been converting proceeds from drug trafficking, firearms sales and organized crime into cryptocurrency, with ...
Each week of the 2025 NFL regular season, I’ll use this space to highlight teams facing various funnel defenses and fantasy options who could benefit. A funnel defense, in case you’re wondering, is a ...
For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, ...
As growth in commerce media moves from search into display and further up the funnel into brand budgets, its growth is being held back by limited measuring capabilities. The majority of commerce media ...
Marketing funnels are more than theory. Without them, campaigns become scattered, sales teams chase the wrong leads, and customer relationships fall apart. A funnel provides clarity by mapping out the ...
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Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...