The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO’s Botanicals collection continues to sprout fresh interest among fans of creative builds and decorative displays, with a ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Do your kids love Legos? What about you? The City of Killeen Public Library will host LEGO Day, a free-building experience ...

Braden and Daniel Adair, members of the St. Louis Brick Association, led the activity. Their son, Reed Adair, is a member of ...