These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

An AI-driven platform combining website building, SEO, image editing, and copywriting into one intelligent, automated ...

Gentenox Enterprises Limited unveils its 2025 Global Digital Marketing Performance Report, highlighting the latest trends, challenges, and opportunities shaping the digital marketing landscape ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take care of. Every new offer means rebuilding ...

Converting from Bitcoin to the United States dollar or any other currency may seem straightforward, but it is a unique challenge for the market. Both beginners and experienced investors rely on ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance. Google rolled out a “Conversions with cart data diagnostics” tool to ...

In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...

Komodor Ltd. today unveiled new cost optimization capabilities to its Kubernetes management platform that allow organizations to reduce cloud spend while maintaining performance and reliability across ...