In an effort to improve visibility for customers of the nation’s largest drugstore chain, Walgreen Co. on Wednesday confirmed plans to roll out a new, more compact logo as a complement to its current ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Chestnut Hill, Mass. (4/6/2021) -- Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of ...