Which magnetic building block sets are best? Magnetic building block sets accomplish something that very few toys marketed as ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...