I asked the VP of Alexa+ about Amazon's AI coming to new smart glasses — 'You’re going to hear things from us in 2026'

Since the launch of Alexa+, engagement with the assistant has jumped by scores over the older Alexa, with customers using it ...
Techlicious

Alexa.com Is Here. Should You Actually Use It Instead of ChatGPT?

Amazon unveiled Alexa.com at CES 2026, but real-world tests show why Alexa still lags behind ChatGPT and Gemini.
ExtremeTech

Amazon Brings Alexa+ to the Web, Competing With ChatGPT and Google Gemini

Amazon unveiled Alexa.com on Monday at the start of CES 2026. The website allows Alexa+ subscribers to use the smart ...
ConsumerAffairs

Amazon launches Alexa.com to bring its AI assistant everywhere you are

Alexa.com brings Amazon’s AI assistant to your browser. New Alexa+ features let you type or chat instead of just talking.
aboutamazon

How customers are making more informed shopping decisions with Rufus, Amazon’s generative AI-powered shopping assistant

Earlier this year, we introduced Rufus, our new generative AI-powered conversational shopping assistant. Rufus is designed to help customers save time and make more informed purchase decisions by ...