In this post, Maeghan Nicholson, marketing manager, at Suttle-Straus in Waunakee, Wis., highlights interesting ways to use variable data printing to improve marketing results. Marketing today is all ...

Variable data personalized marketing programs can deliver higher than average response and conversion rates when applied to B2B and B2C campaigns. Direct Marketing and VDP Communications Expert Harvey ...

XMPie on Monday announced uDirect for Adobe InDesign CS. The Mac and PC-compatible software enables InDesign users to produce personalized Variable-Data Print (VDP) documents. It’s a standalone ...

Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something a lot more sophisticated such as a catalog with ...

Marketing and advertisements are all around us — in our mailboxes, our email accounts, on billboards, city buses, the radio, our TVs and more. So, it’s important to differentiate your organization ...