From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Airbnb's decision to permanently cut its performance marketing spend and focus on brand marketing and public relations has brought the efficacy of performance into the spotlight. The move from the ...

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Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...