(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

Retargeting is when you follow a website visitor across the Internet with your campaign ads. This data proves that sometimes we can’t capture people on the first try, and we’ve got to stay in front of ...

Categories: Learn how ML refines audience segmentation, predicts behavior, and enhances marketing ROI through data-driven decisions.">Machine Learning for Targeting, Retargeting is one of the most ...

Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing one. How much more may vary, but the principle holds true, and it’s the basic idea behind ...

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver results further down the funnel than reach and awareness.

Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site ...

Regardless of whether you're a standard store, Plus or Headless, it’s safe to say that Shopify, the $85 billion juggernaut, is popular for a reason. That popularity also means your brand’s market ...

For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell ...