Even as variable data printing (VDP) capabilities perennially failed to become the next big thing in the industry as a whole, the original business model for success has endured. This archetype is an ...
In this post, Maeghan Nicholson, marketing manager, at Suttle-Straus in Waunakee, Wis., highlights interesting ways to use variable data printing to improve marketing results. Marketing today is all ...
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