Netflix released new details of its own streaming tests recently -- including a huge effort to determine whether x265 (HEVC), VP9, or x264 should be used for future projects. Share on Facebook (opens ...

The value proposition for VP9 is clear, as stated in Figure 1: “Adaptive HD streaming with 1/2 the data of H.264!” Half the data rate cuts your bandwidth and storage costs and allows you to reach more ...

One of the biggest video sites on the Net will use Google's next-generation video compression technology after it's fully defined on June 17. Stephen Shankland Former Principal Writer Stephen ...

As of today, the great UHD codec debate involves two main participants: Google’s VP9 and HEVC/H.265. Which one succeeds—and where—involves a number of factors and will likely differ in various ...

YouTube has begun rolling out VP9 codec support to videos uploaded to the website to improve video compression and speed. The Google-owned company announced the changes on Monday. Google says the ...

Microsoft announced today that it will add support in its Edge browser for the open source VP9 video codec fostered by Google and its WebM coalition. In addition, Microsoft announced last week that it ...

The latest iteration of Google’s video codec for Internet streaming applications is called VP9, and it is starting to gain traction in the turbulent market for video codecs. Introduced in mid-2013, ...

Even though many pundits think 4K will be delivered by streaming, there are plenty of households still with slower broadband for whom this will not be an option. Now, it seems, Google's free VP9 codec ...

Google’s VP9 video codec — its more efficient replacement for H.264 — powered 25 billion hours of cat video streaming on YouTube in the last 12 months, the company announced today. Google argues that ...

Microsoft announced today that it will add support in its Edge browser for the open source VP9 video codec fostered by Google and its WebM coalition. In addition, Microsoft announced last week that it ...