User experiences, guided by a thoughtful UX design strategy, aren’t always the “happy path” despite best intentions. The “happy path” is when users follow the default scenario with no issues or errors ...

Capital One acquires user experience consultancy Adaptive Path Capital One has acquired San Francisco design outfit Adaptive Path, in a move that demonstrates the growing importance of user experience ...

You may not have heard of them, but a little company in San Francisco called Adaptive Path has had an outsized effect on the Web we know. It's a consulting company that focuses on user experience--one ...

If you have ever wondered why some apps make you fall down a rabbit hole of fun, while you cannot bear to even get through the registration page on others, the answer often lies in user experience ...