A woman from Georgia just got a chance to see a Viktor & Rolf perfume she received for Christmas. But wait—it’s already been ...

Ulta beauty buffs: Bella Hadid’s new Orebella (also written as ‘Ôrəbella) line of fragrances is now available to shop online — and you’ll earn extra perks, too. The model’s just-launched perfume brand ...

In my line of work, no two days are ever the same. There’s a chance that I could report on new toys one day and the latest ...

Tuesday, March 21 marks the celebration of National Perfume Day for all fragrance enthusiasts. Most of us know that the best perfumes pack the most punch with the least amount of product. So, while ...

BOLINGBROOK, Ill. — International cosmetics company Ulta Beauty is apologizing after sending out a promotional email that struck some people as tone-deaf. On May 1, the company invited email ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes, and more.

Model, activist, and entrepreneur Bella Hadid launches three alcohol-free, skin-nourishing fragrances inspired by her memories and long-standing love of perfume. By Erin Lassner E-Commerce Writer If ...