Strategic Disruption ≠ Economic Disaster. The idea that the toothpaste can’t go back in the tube is more metaphor than substance — and not a particularly accurate one. In reality, we don’t need to put ...

When you’re brushing your teeth and you’ve squeezed out the last bit of toothpaste, you probably toss the empty tube in the trash. Few people realize that most toothpaste tubes are now recyclable—at ...

Most people trash empty toothpaste tubes without hesitation. Colgate teamed with a health and beauty products retailer to turn that dental-care waste into something more sustainable. Building on the ...