Providing strategic direction and leadership for the sales team is an endless task. Many sales professionals will argue there’s no need for a sales manager, and often times there isn’t one. In larger ...

Brief description of learning objective: Students will be critical consumers of information, able to engage in systematic research processes, frame questions, read critically, and apply observational ...

As a business owner, you have to know how advertising impacts your company's bottom line, but also how advertising can help you increase brand awareness and drive audience engagement. In other words, ...

Whether a business is large or small, company heads set overall goals for the business and break these down into objectives. Management has to develop and implement plans to meet these objectives.

Why do most advertising campaigns stick with a single-length commercial throughout a schedule regardless of the length of flight, rarely rotating in shorter-length creative as the campaign progresses?