This is a preview. Log in through your library . Abstract I. The state of affairs, 507.--II. The deficiency of the Complete Ordering Axiom, 508.--III. Redefinition of preference and the choice ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In the following, we shall discuss the neglected role of emotions in the study of consumer behaviour. Students of consumer behaviour have predominantly been concerned with cognitive theories of choice ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...