Walk into any toy store and you'll notice sections -- sometimes aisles -- dedicated to the latest collectible trend: Blind bags and surprise packs. Since the mid 2000s, YouTube's "unboxing" videos ...

Bag charms, like Labubus, have become one of the hottest accessories in 2025. It’s not just about adding a cute plush or keychain to your fave purse, either. The real fun comes from unboxing it.

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

Blind boxes have existed for decades. Whether it be trinkets in Kinder Surprise Eggs, keychains inside bright colored plastic balls from coin slot machines, or action figures in the bottom of a Happy ...