Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Sprite has unveiled a new mealtime ritual with the launch of its latest campaign, Spicy ko de Sprite ka Tadka. The campaign positions Sprite as a perfect partner to spicy food. Sumeli Chatterjee, ...

In Vietnam, Sprite is rolling out its Summer Beach Festival to transform Da Nang’s golden coastline into a cooling zone for Gen Z. Designed as a multi-sensory experience, the activation includes live ...

Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, per details ...