Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Acast – the independent podcast company – has announced a global partnership with Magnite, the independent sell-side advertising company. Through this partnership, Acast’s podcast inventory, ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

As podcast advertising gains traction, top industry experts, including Acast’s Greg Glenday, Shantae Howell, and Valerie Reimer, along with contributors from Sounds Profitable and Horizon Media, share ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

The Trade Desk is the first company to integrate Barometer's AI-powered contextual targeting engine and its brand-safety features that support programmatic audio advertising. The new Barometer ...

Rory Sutherland, vice-chairman of Ogilvy, can often be relied upon for a quotable comment that gets straight to the point. That was certainly the case on his panel titled “What’s wrong with podcast ...

A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on ...

Because we take music with us wherever we go and because it is the soundtrack to memorable life experiences, digital audio has a unique power to forge lasting emotional connections with consumers. For ...

In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to ...

New York, NY — [August 25, 2025] — Chief Marketer Network’s AdExchanger, has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New York 2025, taking ...