In today’s competitive retail marketplace, businesses must stand out against competitors by providing memorable and compelling customer experiences. Using predictive analytics, organizations are ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

From suggesting the perfect movie to the best place to take a Saturday night date, predictive analytics are getting better at figuring out what people want. Companies such as Netflix, OkCupid, and ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

When Pentagram partner Eddie Opara began collaborating with the predictive analytics software company Uptake, he didn’t expect the project to render an infographic about the height of the devil. But a ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Dive into the world of predictive analytics. Unlock insights, understand real world use cases and harness future trends in data science. Editor's Note: This article has been updated on February 2, ...

The global market for healthcare predictive analytics is expected to grow from $16.7 billion in 2025 and is projected to reach $50.4 billion by the end of 2030, at a compound annu ...