Recently, companies have found themselves defending allegations that the use of third-party pixel tracking technology on their websites violates state consumer privacy laws. Fortunately, these claims ...

Readers of this blog are aware of the barrage of California Invasion of Privacy (“CIPA”) claims brought against online companies. Recently, an unfavorable ...

Estée Lauder Inc. was sued by a California man who claimed the beauty company secretly deployed Google and Facebook tracking software on its website, violating the state’s privacy law by collecting ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...