While the economic landscape may be uncertain, partner marketing remains a powerful tool for brands to navigate this nervous economy. The Fast Company Executive Board is a private, fee-based network ...

That's one of the premises of Cisco's new Partner Marketing Central, an online resource center through which VARs can learn about, find tools for and better understand how to market their businesses ...

Indirect sales is a long-standing marketing and sales model that is expected to continue growing rapidly over the coming years, with McKinsey leaders predicting that channel partner ecosystems will ...

What makes successful partner marketing? This new guide from Coterie will show you exactly what businesses need to do to create a successful environment for partner marketing to flourish. The ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...

Juniper Networks will significantly expand the marketing and channel conference resources it offers partners, starting with a series of virtual events kicking off this month. It's all part of an ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced the second annual Partner Marketing ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...