DCO has been around for a long time, but it’s still popular with marketers. And although upcoming signal loss may challenge all the ways advertisers can optimize their ads, creative remains a key ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

dentsu announces a global partnership with Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for its dynamic ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked a deceptively simple question. Could dynamic creative optimisation – DCO, for those ...