When I started this countdown 100 days ago, I don't think I actually realized just how much of an undertaking this project would be. "How hard can it be to write one article a day?" I asked myself.

Forbes contributors publish independent expert analyses and insights. This article stresses that owning a core marketing word or phrase through consistent repetition is key. It advises using ChatGPT ...

I’ve spent decades in the business world, from sports management to entrepreneurship, and one truth has become crystal clear to me: no matter what you do, some people will love you and some will hate ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). In today’s fast-moving digital world, controlling your company’s message isn’t just a nice-to-have—it’s essential for ...

Ace Hardware’s Chief Marketing Officer Kim Lefko knows her directive: keep the message consistent. “Something that we often say is consistency is our superpower in marketing messaging,” Lefko said at ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

The gleaming conference room of a skyscraper might as well have been a war room. On a crisp May morning, Matteo Ferretti, CEO of Spynn, mapped out a multi-channel communication strategy for a client ...