Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television ...

Snowy conditions in Buffalo in Week 14 forced officials to abandon the virtual measurement system. Jamie Schwaberow / Getty Images With the Denver Broncos leading the Tennessee Titans 20-12 late in ...

NEW YORK—In a major step towards bringing a new cross-platform measurement system to the market, Nielsen has announced that it will be showcasing the Nielsen One cross-platform measurement solution at ...

The Korea Research Institute of Standards and Science has successfully developed a length measurement system that achieves a level of precision approaching the theoretical limit allowed by quantum ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is no longer linear, nor even merely non-linear, but fundamentally ...

Honeywell has introduced the new TMS 9250 Torque Measurement System. Utilizing non-contact digital telemetry technology, the system is built to deliver unprecedented precision and performance. The TMS ...

The NFL preseason is a time for teams and players to try out new looks, and the NFL will be doing its own experimentation, testing a new automated first-down measurement system. The league will use ...

As ever more digital data is created and stored, the world needs more unit measurements to keep up with the ever-expanding numbers. To do so, the 27th General Conference on Weights and Measures on ...