Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

There's no such thing as a constant in the world of marketing. The industry is constantly changing as consumer behaviors evolve. Therefore, marketing strategies need to change right along with the ...

When Denny’s was developing its new Allnighter menu, consumers were not just invited into the chain’s test kitchen to help the culinary team develop late-night dishes, they were brought in under the ...