The Magic are turning back the clock as they enter a new era of brand identity. Orlando unveiled a new logo, three new uniforms and a fresh court during a special event inside Kia Center on Tuesday.

June 3 (UPI) --Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which also includes new logos, the franchise announced Tuesday. "Don't call ...

ORLANDO – Each defining era of Orlando Magic basketball has had its own unique look. Magic Hall of Famers Shaquille O’Neal and Penny Hardaway donned the original stars and pinstripes as the team made ...

Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity.” — Magic EVP of Marketing/Social Responsibility ...

The Orlando Magic are leaning on their history with the latest set of announcements the franchise made on Tuesday. Magic fans have been pushing the team to bring back the franchise’s iconic throwback ...

AND CORRECTIONS AGREEMENTS WITH ICE. A NEW ERA OF MAGIC IN ORLANDO. THE TEAM UNVEILING A BRAND NEW LOOK THAT JUST TURNED ALL OF YOUR GAME DAY GEAR INTO COLLECTOR’S ITEMS. THE NEW BRAND IS A MIX OF OLD ...