American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

With its re-envisioning of the ownership economy, Web3 offers new avenues to explore with loyalty programs and points. The current design of loyalty programs does not seem to be one of the main ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...