Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

The study presents 12 actionable tactics brands and marketers can take to build loyalty with their customers The Loyalty Wheel framework established in Intuit Mailchimp's latest report, The Science of ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

For decades, consumers viewed grabbing a burger and fries as a quick, affordable meal. However, relentless price hikes are changing consumers’ outlook. Many QSRs’ average menu items cost more than 50 ...