LEGO introduced a new plastic brick set last week, in honor of the 1975 blockbuster movie "JAWS," which features several main characters, the Orca boat, and the movie’s antagonist — a great white ...

LEGO Harry Potter turns 25 in 2026, and its upcoming January releases make that milestone feel like a celebration.

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

A leak has surfaced suggesting that a LEGO Lord of the Rings Minas Tirith set is on the way, and if it's to be believed, it ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

Amazon's Big Spring Sale is almost gone, so now is a great time to stock up on tech devices, essentials and even toys. If you've been nostalgic about your childhood days playing Lego or hope to share ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously behind ...