KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Any brand leader or business owner will tell you that one of the most important aspects of the job is setting and measuring growth goals. Tracking growth isn’t just good for your bottom line; it’s ...

Successful companies are continually monitoring and measuring their performance. This does not mean that they micromanage their employees, but rather they identify Key Performance Indicators (KPIs) ...

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without jumping between tools. Until now, the platform focused primarily on OKRs.

It's important to track, measure and assess the performance of your software development teams as an engineering leader. This way, you ensure that you'll come up with the highest quality product. This ...

‘There really is a process to determine what’s important in your business. … If you don’t know your [key performance indicator] numbers, you are really flying blind,’ says Brett Jaffe, co-owner and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Morris, co-founder of ...

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on ...

For Mike Palmer, VP of fleet services at Estes Express Lines, the best way to assured success is through continuous improvement. “In maintenance operations, you have to consistently move the needle,” ...

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