Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

With dozens of image generators on the market that can produce hyper-realistic pictures from text prompts, many developers have started tackling a new challenge: video generation. AI lab Odyssey has ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Concern about a lack of interactive video online and a shortage of emotion in what interactive video there is has brought together Aardman Animations and interactive video technology specialist Rapt ...

SANTA CLARA, Calif.—New research is highlighting the importance of interactive live video for Gen Z consumers. More than half of respondents (51%) to a survey commissioned by Agora agreed they would ...

Kaltura has a feature that allows media to be turned into an Interactive Video Quiz. Users can seamlessly embed multiple choice, true/false, and open ended questions as well as reflection points at ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Watching online video once meant staring passively at a screen, but now that audience engagement is the goal, interactive video is gaining popularity. The Wall Street Journal embraced the trend with ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...